Content Inclusion PlanSummer brand campaign 2026

Inclusive Concept & Research

11 of 15 planned

Disability in the content: Disability is present, not the subject

• We will consult with a Disability Consultant / Access Coordinator
• The consultant will be involved in every project stage
• We will involve people with disability in:
  • Motion: Testing the concept or rough cut before finalising
  • Static: Testing the concept or draft before publication
• We will specify in the brief and the quote:
  • Motion: Required access outputs (e.g. closed captions, audio description, sign language, transcripts), and allow space in the script for audio description
• We will set aside budget for consultation, access and testing costs
• We will consider whether people with disability are part of our intended audience for this content
• People with disability will be consulted on media or audience strategy before planning is finalised
• We will set aside budget or hold annual subscriptions for audience insight or consultation costs
• We will consider whether our targeting inadvertently excludes people with disability
• More than 3% of media spend will be directed to disability-owned or diverse-owned publishers and platforms

Inclusive Representation

3 of 9 planned

• Talent with disability will be cast:
  • Motion: in a background or incidental role
• Talent with disability will be cast:
  • Static: in a background or incidental role
• Our casting or consultation will consider non-visible disability, not only visible disability

Inclusive Work Experience

3 of 6 planned

• We will offer a structured, paid work experience or mentee placement:
  • Motion: In production
  • Static: In production
• Each mentee will be paired with a mentor or supervisor for the work they are placed on

Inclusive Team Roles

0 of 2 planned

Nothing planned

Accessible Documentation

1 of 1 planned

• We will use plain, clear language throughout:
  • Call sheets and scripts

Accessible Locations

3 of 5 planned

• Every space people need to be in will be accessible to them at:
  • Shoot locations
• Accessible parking or transport arrangements will be made for anyone who needs them
• Accessible toilets will be available:
  • At each location

Safe & Inclusive Environment

2 of 3 planned

• We will share an Inclusion Statement, not just file it, with:
  • The full cast and crew
• A reporting or grievance process will be in place and communicated

Accessible Distribution

4 of 7 planned

• Motion: Closed captions will be included
• A written transcript will be provided:
  • Motion: Alongside the film or video
• Static: Written descriptions of each photo or graphic has been provided
• Static: The meaning of the visual content is clear and understandable