Content Inclusion Plan
Project
Summer brand campaign 2026
Southbank Creative Co.
Key contact
Priya Nair
Streams
Motion & Static
Launch or distribution date
27 February 2026
Plan
Completed 1 December 2025
Practices planned
27
Disability in the content
Disability is present, not the subject
About this plan
This plan records what Summer brand campaign 2026 will do to make its content inclusive, the people with disability it will employ, and when each step happens. Southbank Creative Co.’s Inclusion Partner, Harbourline Access, can help with it. Southbank Creative Co. is accredited by Inclusively Made, and the assessment after the project launches reads this plan: what it records counts towards that year’s score.
What this project will do
27 practices planned for Motion & Static, pillar by pillar.
Inclusive Concept & Research
People with disability shape the story from the first draft, not the last review
Consultation
- We will consult with a Disability Consultant / Access CoordinatorMotion & Static
- The consultant will be involved in every project stageMotion & Static
- We will involve people with disability in: Testing the concept or rough cut before finalisingMotion
- We will involve people with disability in: Testing the concept or draft before publicationStatic
Access Planning
- We will specify in the brief and the quote: Required access outputs (e.g. closed captions, audio description, sign language, transcripts), and allow space in the script for audio descriptionMotion
- We will set aside budget for consultation, access and testing costsMotion & Static
Audience & Media Strategy
- We will consider whether people with disability are part of our intended audience for this contentMotion & Static
- People with disability will be consulted on media or audience strategy before planning is finalisedMotion & Static
- We will set aside budget or hold annual subscriptions for audience insight or consultation costsMotion & Static
- We will consider whether our targeting inadvertently excludes people with disabilityMotion & Static
- More than 3% of media spend will be directed to disability-owned or diverse-owned publishers and platformsMotion & Static
Inclusive Representation
Authentic and empowering representation of people with disability on screen
Casting & characters
- Talent with disability will be cast: in a background or incidental roleMotion
- Talent with disability will be cast: in a background or incidental roleStatic
- Our casting or consultation will consider non-visible disability, not only visible disabilityMotion & Static
Inclusive Work Experience
Structured, paid placements that build careers for people with disability
- We will offer a structured, paid work experience or mentee placement: In productionMotion
- We will offer a structured, paid work experience or mentee placement: In productionStatic
- Each mentee will be paired with a mentor or supervisor for the work they are placed onMotion & Static
Accessible Documentation
Clear and accessible communications for everyone involved
- We will use plain, clear language throughout: Call sheets and scriptsMotion & Static
Accessible Locations
Every location people with disability are required to be at must be accessible to them
- Every space people need to be in will be accessible to them at: Shoot locationsMotion & Static
- Accessible parking or transport arrangements will be made for anyone who needs themMotion & Static
- Accessible toilets will be available: At each locationMotion & Static
Safe & Inclusive Environment
A commitment to a safe and inclusive workplace for everyone on the project
- We will share an Inclusion Statement, not just file it, with: The full cast and crewMotion & Static
- A reporting or grievance process will be in place and communicatedMotion & Static
Accessible Distribution
The finished film or video carries captions, audio description, sign language and a transcript
Motion
- Closed captions will be included
- A written transcript will be provided: Alongside the film or video
Static
- Written descriptions of each photo or graphic has been provided
- The meaning of the visual content is clear and understandable
People and budget
The paid mentee placements and team roles held by people with disability that this project plans, and what they cost, in AUD.
Paid mentee placements
Inclusive Work Experience: a structured, paid placement for each mentee, in the stream their placement belongs to.
| Name | Stream | Role / team | Days | Day rate | Daily expenses | Notes |
|---|---|---|---|---|---|---|
| Ruby Sandoval | Motion | Production assistant | 10 | A$350 | A$30 | None |
| Daniel Osei | Static | Photography assistant | 6 | A$350 | A$30 | None |
| Total | 16 | |||||
| Item | Total | ||||
|---|---|---|---|---|---|
| |||||
| |||||
| |||||
| Total mentee costs | A$7,480 | ||||
Mentee costs
A$7,480
Team member costs
A$0
All people costs
A$7,480
Milestones
What to do and when, for the practices this plan sets out.
Before launch
At launch
After launch
Resources
Guides from Inclusively Made’s Resource Kit and the sources the framework cites, for the pillars this plan covers.
The Resource Kit has how-to guides, templates and checklists for every pillar in this plan.
www.inclusivelymade.com/resourcesInclusive Concept & Research
From the Resource Kit
- How To: Develop a Concept Inclusively
- How To: How to Work with Disability Consultants
- How To: Is Your Story Telling It Right?
- Creative Template: Sample Support Letter
Further reading
- International Disability Alliance (opens in a new tab)
internationaldisabilityalliance.org · cited for Disability consultation
- ILO Global Business and Disability Network (opens in a new tab)
businessanddisability.org · cited for Disability consultation
- W3C, Involving users in accessibility evaluation (opens in a new tab)
w3.org · cited for Research and testing involvement
- W3C, Making audio and video media accessible (opens in a new tab)
w3.org · cited for Access outputs in brief
- WebAIM contrast checker (opens in a new tab)
webaim.org · cited for Access outputs in brief
- W3C, WCAG 2.2 quick reference (opens in a new tab)
w3.org · cited for Access outputs in brief
- International Plain Language Federation (opens in a new tab)
iplfederation.org · cited for Access outputs in brief
- Job Accommodation Network (workplace adjustments) (opens in a new tab)
askjan.org · cited for Budget for access costs
- WHO, Disability fact sheet (opens in a new tab)
who.int · cited for Audience consideration
- Disability:IN (disability-owned business certification) (opens in a new tab)
disabilityin.org · cited for Diverse-owned media spend
- WEConnect International (women-owned business) (opens in a new tab)
weconnectinternational.org · cited for Diverse-owned media spend
Inclusive Representation
From the Resource Kit
- How To: Equal Representation
- How To: Cast Authentically
- Creative Template: Casting Brief
- How To: Run Accessible Auditions
Further reading
- Unstereotype Alliance (UN Women) (opens in a new tab)
unstereotypealliance.org · cited for Inclusive casting on screen, Inclusive casting for photography and imagery
- Hidden Disabilities Sunflower (opens in a new tab)
hdsunflower.com · cited for Non-visible disability
Inclusive Work Experience
From the Resource Kit
- How To: Working with Mentees
- How To: Work Experience Job Descriptions
- Production Paperwork: The Work Experience Guide
- Production Paperwork: Accessibility & Participation Plan
Further reading
- Disability:IN (opens in a new tab)
disabilityin.org · cited for Paid mentee placement, Mentor pairing
- The Valuable 500 (opens in a new tab)
thevaluable500.com · cited for Paid mentee placement, Mentor pairing
- Job Accommodation Network (workplace adjustments) (opens in a new tab)
askjan.org · cited for Paid mentee placement
Accessible Documentation
From the Resource Kit
- How To: How to Create Accessible Documents
- How To: Accessible Call Sheets
- How To: Digital Accessibility and WCAG
Further reading
- International Plain Language Federation (opens in a new tab)
iplfederation.org · cited for Plain language documents
Accessible Locations
From the Resource Kit
- How To: How to Scout a Location for Accessibility
- Production Paperwork: Accessible Locations Checklist
- Creative Template: Access Rider Template
Safe & Inclusive Environment
From the Resource Kit
- How To: Create Safe & Inclusive Workplaces
- How To: Inclusive On-Set Culture
- Creative Template: Statement of Inclusion Template
Accessible Distribution
From the Resource Kit
- How To: Creating Accessible Content
- How To: Implementing Access Services
- How To: Platform Access Services Guide: Australia
Further reading
- DCMP Captioning Key (opens in a new tab)
dcmp.org · cited for Closed captions
- W3C, Transcripts (opens in a new tab)
w3.org · cited for Transcript provided
Need help with this plan?
Harbourline Access can support you with consultation, training and recruiting.
hello@harbourline.example