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Inclusively Made

Content Inclusion Plan: Summer brand campaign 2026

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Inclusively Made

Content Inclusion Plan

Project

Summer brand campaign 2026

Southbank Creative Co.

Key contact

Priya Nair

Streams

Motion & Static

Launch or distribution date

27 February 2026

Plan

Completed 1 December 2025

Practices planned

27

Disability in the content

Disability is present, not the subject

About this plan

This plan records what Summer brand campaign 2026 will do to make its content inclusive, the people with disability it will employ, and when each step happens. Southbank Creative Co.’s Inclusion Partner, Harbourline Access, can help with it. Southbank Creative Co. is accredited by Inclusively Made, and the assessment after the project launches reads this plan: what it records counts towards that year’s score.

What this project will do

27 practices planned for Motion & Static, pillar by pillar.

Inclusive Concept & Research

People with disability shape the story from the first draft, not the last review

Consultation

  • We will consult with a Disability Consultant / Access CoordinatorMotion & Static
  • The consultant will be involved in every project stageMotion & Static
  • We will involve people with disability in: Testing the concept or rough cut before finalisingMotion
  • We will involve people with disability in: Testing the concept or draft before publicationStatic

Access Planning

  • We will specify in the brief and the quote: Required access outputs (e.g. closed captions, audio description, sign language, transcripts), and allow space in the script for audio descriptionMotion
  • We will set aside budget for consultation, access and testing costsMotion & Static

Audience & Media Strategy

  • We will consider whether people with disability are part of our intended audience for this contentMotion & Static
  • People with disability will be consulted on media or audience strategy before planning is finalisedMotion & Static
  • We will set aside budget or hold annual subscriptions for audience insight or consultation costsMotion & Static
  • We will consider whether our targeting inadvertently excludes people with disabilityMotion & Static
  • More than 3% of media spend will be directed to disability-owned or diverse-owned publishers and platformsMotion & Static

Inclusive Representation

Authentic and empowering representation of people with disability on screen

Casting & characters

  • Talent with disability will be cast: in a background or incidental roleMotion
  • Talent with disability will be cast: in a background or incidental roleStatic
  • Our casting or consultation will consider non-visible disability, not only visible disabilityMotion & Static

Inclusive Work Experience

Structured, paid placements that build careers for people with disability

  • We will offer a structured, paid work experience or mentee placement: In productionMotion
  • We will offer a structured, paid work experience or mentee placement: In productionStatic
  • Each mentee will be paired with a mentor or supervisor for the work they are placed onMotion & Static

Accessible Documentation

Clear and accessible communications for everyone involved

  • We will use plain, clear language throughout: Call sheets and scriptsMotion & Static

Accessible Locations

Every location people with disability are required to be at must be accessible to them

  • Every space people need to be in will be accessible to them at: Shoot locationsMotion & Static
  • Accessible parking or transport arrangements will be made for anyone who needs themMotion & Static
  • Accessible toilets will be available: At each locationMotion & Static

Safe & Inclusive Environment

A commitment to a safe and inclusive workplace for everyone on the project

  • We will share an Inclusion Statement, not just file it, with: The full cast and crewMotion & Static
  • A reporting or grievance process will be in place and communicatedMotion & Static

Accessible Distribution

The finished film or video carries captions, audio description, sign language and a transcript

Motion

  • Closed captions will be included
  • A written transcript will be provided: Alongside the film or video

Static

  • Written descriptions of each photo or graphic has been provided
  • The meaning of the visual content is clear and understandable

People and budget

The paid mentee placements and team roles held by people with disability that this project plans, and what they cost, in AUD.

Paid mentee placements

Inclusive Work Experience: a structured, paid placement for each mentee, in the stream their placement belongs to.

NameStreamRole / teamDaysDay rateDaily expensesNotes
Ruby SandovalMotionProduction assistant10A$350A$30None
Daniel OseiStaticPhotography assistant6A$350A$30None
Total16
ItemTotal
Mentee recruitmentA$1,400
2 mentees to recruit, at A$700 each. Need help recruiting? Harbourline Access can help.
Mentee employmentA$5,600
2 mentees for a combined 16 days
Mentee expensesA$480
Daily expenses for 2 mentees
Total mentee costsA$7,480

Mentee costs

A$7,480

Team member costs

A$0

All people costs

A$7,480

Milestones

What to do and when, for the practices this plan sets out.

Before launch

At launch

After launch

Resources

Guides from Inclusively Made’s Resource Kit and the sources the framework cites, for the pillars this plan covers.

The Resource Kit has how-to guides, templates and checklists for every pillar in this plan.

www.inclusivelymade.com/resources

Inclusive Concept & Research

From the Resource Kit

  • How To: Develop a Concept Inclusively
  • How To: How to Work with Disability Consultants
  • How To: Is Your Story Telling It Right?
  • Creative Template: Sample Support Letter

Further reading

Inclusive Representation

From the Resource Kit

  • How To: Equal Representation
  • How To: Cast Authentically
  • Creative Template: Casting Brief
  • How To: Run Accessible Auditions

Further reading

Inclusive Work Experience

From the Resource Kit

  • How To: Working with Mentees
  • How To: Work Experience Job Descriptions
  • Production Paperwork: The Work Experience Guide
  • Production Paperwork: Accessibility & Participation Plan

Further reading

Accessible Documentation

From the Resource Kit

  • How To: How to Create Accessible Documents
  • How To: Accessible Call Sheets
  • How To: Digital Accessibility and WCAG

Further reading

Accessible Locations

From the Resource Kit

  • How To: How to Scout a Location for Accessibility
  • Production Paperwork: Accessible Locations Checklist
  • Creative Template: Access Rider Template

Safe & Inclusive Environment

From the Resource Kit

  • How To: Create Safe & Inclusive Workplaces
  • How To: Inclusive On-Set Culture
  • Creative Template: Statement of Inclusion Template

Accessible Distribution

From the Resource Kit

  • How To: Creating Accessible Content
  • How To: Implementing Access Services
  • How To: Platform Access Services Guide: Australia

Further reading

Need help with this plan?

Harbourline Access can support you with consultation, training and recruiting.

hello@harbourline.example