Content Inclusion PlanHoliday campaign 2026

Inclusive Concept & Research

7 of 17 planned

Disability in the content: Disability is present, not the subject

• We will consult with a Disability Consultant / Access Coordinator
• The consultant will be involved in every project stage
• We will involve people with disability in:
  • Motion: Testing the concept or rough cut before finalising
  • Static: Testing the concept or draft before publication
  • Copy: Reader testing or consultation before publication
• We will set aside budget for consultation, access and testing costs
• We will consider whether people with disability are part of our intended audience for this content

Inclusive Representation

2 of 13 planned

• Talent with disability will be cast:
  • Motion: in a primary role
• Talent with disability will be cast:
  • Static: in a secondary role

Inclusive Work Experience

0 of 3 planned

Nothing planned

Inclusive Team Roles

0 of 3 planned

Nothing planned

Accessible Documentation

2 of 2 planned

• We will use plain, clear language throughout:
  • Motion & Static: Call sheets and scripts
  • Copy: Briefs and drafts

Accessible Locations

2 of 5 planned

• Every space people need to be in will be accessible to them at:
  • Motion & Static: Shoot locations
• Accessible toilets will be available:
  • Motion & Static: At each location

Safe & Inclusive Environment

3 of 5 planned

• We will share an Inclusion Statement, not just file it, with:
  • Motion & Static: The full cast and crew
  • Copy: The full team
• A reporting or grievance process will be in place and communicated

Accessible Distribution

6 of 15 planned

• Motion: Closed captions will be included
• Motion: Audio description will be included
• A written transcript will be provided:
  • Motion: Alongside the film or video
• Static: Written descriptions of each photo or graphic has been provided
• Copy: Language will be plain and direct, written for a maximum grade 8 reading level
• Copy: The most important information will come first