Content Inclusion Plan
Project
Holiday campaign 2026
Southbank Creative Co.
Key contact
Priya Nair
Streams
Motion, Static & Copy
Launch or distribution date
12 November 2026
Plan
Completed 25 September 2026
Practices planned
22
Disability in the content
Disability is present, not the subject
About this plan
This plan records what Holiday campaign 2026 will do to make its content inclusive, the people with disability it will employ, and when each step happens. Southbank Creative Co.’s Inclusion Partner, Harbourline Access, can help with it. Southbank Creative Co. is accredited by Inclusively Made, and the assessment after the project launches reads this plan: what it records counts towards that year’s score.
What this project will do
22 practices planned for Motion, Static & Copy, pillar by pillar.
Inclusive Concept & Research
People with disability shape the story from the first draft, not the last review
Consultation
- We will consult with a Disability Consultant / Access CoordinatorMotion, Static & Copy
- The consultant will be involved in every project stageMotion, Static & Copy
- We will involve people with disability in: Testing the concept or rough cut before finalisingMotion
- We will involve people with disability in: Testing the concept or draft before publicationStatic
- We will involve people with disability in: Reader testing or consultation before publicationCopy
Access Planning
- We will set aside budget for consultation, access and testing costsMotion, Static & Copy
Audience & Media Strategy
- We will consider whether people with disability are part of our intended audience for this contentMotion, Static & Copy
Inclusive Representation
Authentic and empowering representation of people with disability on screen
Casting & characters
- Talent with disability will be cast: in a primary roleMotion
- Talent with disability will be cast: in a secondary roleStatic
Accessible Documentation
Clear and accessible communications for everyone involved
- We will use plain, clear language throughout: Call sheets and scriptsMotion & Static
- We will use plain, clear language throughout: Briefs and draftsCopy
Accessible Locations
Every location people with disability are required to be at must be accessible to them
- Every space people need to be in will be accessible to them at: Shoot locationsMotion & Static
- Accessible toilets will be available: At each locationMotion & Static
Safe & Inclusive Environment
A commitment to a safe and inclusive workplace for everyone on the project
- We will share an Inclusion Statement, not just file it, with: The full cast and crewMotion & Static
- We will share an Inclusion Statement, not just file it, with: The full teamCopy
- A reporting or grievance process will be in place and communicatedMotion, Static & Copy
Accessible Distribution
The finished film or video carries captions, audio description, sign language and a transcript
Motion
- Closed captions will be included
- Audio description will be included
- A written transcript will be provided: Alongside the film or video
Static
- Written descriptions of each photo or graphic has been provided
Copy
- Language will be plain and direct, written for a maximum grade 8 reading level
- The most important information will come first
People and budget
The paid mentee placements and team roles held by people with disability that this project plans, and what they cost, in AUD.
This plan lists no paid mentee placements and no paid team roles held by people with disability.
Milestones
What to do and when, for the practices this plan sets out.
Before launch
At launch
After launch
Resources
Guides from Inclusively Made’s Resource Kit and the sources the framework cites, for the pillars this plan covers.
The Resource Kit has how-to guides, templates and checklists for every pillar in this plan.
www.inclusivelymade.com/resourcesInclusive Concept & Research
From the Resource Kit
- How To: Develop a Concept Inclusively
- How To: How to Work with Disability Consultants
- How To: Is Your Story Telling It Right?
- Creative Template: Sample Support Letter
Further reading
- International Disability Alliance (opens in a new tab)
internationaldisabilityalliance.org · cited for Disability consultation
- ILO Global Business and Disability Network (opens in a new tab)
businessanddisability.org · cited for Disability consultation
- W3C, Involving users in accessibility evaluation (opens in a new tab)
w3.org · cited for Research and testing involvement
- Job Accommodation Network (workplace adjustments) (opens in a new tab)
askjan.org · cited for Budget for access costs
- WHO, Disability fact sheet (opens in a new tab)
who.int · cited for Audience consideration
Inclusive Representation
From the Resource Kit
- How To: Equal Representation
- How To: Cast Authentically
- Creative Template: Casting Brief
- How To: Run Accessible Auditions
Further reading
- Unstereotype Alliance (UN Women) (opens in a new tab)
unstereotypealliance.org · cited for Inclusive casting on screen, Inclusive casting for photography and imagery
Accessible Documentation
From the Resource Kit
- How To: How to Create Accessible Documents
- How To: Accessible Call Sheets
- How To: Digital Accessibility and WCAG
Further reading
- International Plain Language Federation (opens in a new tab)
iplfederation.org · cited for Plain language documents
Accessible Locations
From the Resource Kit
- How To: How to Scout a Location for Accessibility
- Production Paperwork: Accessible Locations Checklist
- Creative Template: Access Rider Template
Safe & Inclusive Environment
From the Resource Kit
- How To: Create Safe & Inclusive Workplaces
- How To: Inclusive On-Set Culture
- Creative Template: Statement of Inclusion Template
Accessible Distribution
From the Resource Kit
- How To: Creating Accessible Content
- How To: Implementing Access Services
- How To: Platform Access Services Guide: Australia
Further reading
- DCMP Captioning Key (opens in a new tab)
dcmp.org · cited for Closed captions
- ACB Audio Description Project (opens in a new tab)
acb.org · cited for Audio description
- W3C, Transcripts (opens in a new tab)
w3.org · cited for Transcript provided
- GOV.UK, Inclusive communication (opens in a new tab)
gov.uk · cited for Plain language
- International Plain Language Federation (opens in a new tab)
iplfederation.org · cited for Plain language
Need help with this plan?
Harbourline Access can support you with consultation, training and recruiting.
hello@harbourline.example