Content Inclusion PlanCustomer app 2.0

Inclusive Concept & Research

10 of 15 planned

Disability in the content: Disability is present, not the subject

• Digital: Our concept avoids flashing or strobing effects that could trigger photosensitive seizures
• We will consult with a Disability Consultant / Access Coordinator
• The consultant will be involved in every project stage
• We will involve people with disability in:
  • Digital: User research or testing before build
  • Copy: Reader testing or consultation before publication
• We will specify in the brief and the quote:
  • Digital: Required access outputs (e.g. WCAG 2.2 AA, alt text, captions) before wireframes
  • Copy: Access requirements (e.g. plain language, heading structure, alternative formats)
• We will set aside budget for consultation, access and testing costs
• We will consider whether people with disability are part of our intended audience for this content
• Diverse and disability audience data will inform our channel and placement strategy

Inclusive Representation

1 of 6 planned

• Talent with disability will be featured on the site in content as:
  • Digital: a featured role

Inclusive Work Experience

2 of 5 planned

• We will offer a structured, paid work experience or mentee placement:
  • Digital: In our web, design or dev team
• Digital: Each mentee will be paired with a mentor or supervisor for the work they are placed on

Inclusive Team Roles

1 of 3 planned

• At least one paid role will be held by a person with disability:
  • Digital: In the design, content or dev team

Accessible Documentation

2 of 2 planned

• We will use plain, clear language throughout:
  • Digital: Briefs and specs
  • Copy: Briefs and drafts

Safe & Inclusive Environment

3 of 3 planned

• We will share an Inclusion Statement, not just file it, with:
  • The full team
• A reporting or grievance process will be in place and communicated
• We will proactively collect access needs:
  • From the team, before the project starts

Accessible Distribution

6 of 9 planned

• Digital: We will manually test our website or app against WCAG 2.2 level A
• Copy: Language will be plain and direct, written for a maximum grade 8 reading level
• Copy: Jargon and acronyms will be explained on first use
• Copy: Instructions will be written as clear, numbered steps
• Copy: Person-first or identity-first language will be used correctly and consistently
• Copy: Language will be reviewed against IM’s Inclusive Language Guide