Content Inclusion Plan
Project
Customer app 2.0
Southbank Creative Co.
Key contact
Jordan Blake
Streams
Digital & Copy
Launch or distribution date
14 August 2026
Plan
Completed 28 April 2026
Practices planned
25
Disability in the content
Disability is present, not the subject
About this plan
This plan records what Customer app 2.0 will do to make its content inclusive, the people with disability it will employ, and when each step happens. Southbank Creative Co.’s Inclusion Partner, Harbourline Access, can help with it. Southbank Creative Co. is accredited by Inclusively Made, and the assessment after the project launches reads this plan: what it records counts towards that year’s score.
What this project will do
25 practices planned for Digital & Copy, pillar by pillar.
Inclusive Concept & Research
Accessibility and people with disability are part of the brief, the research and the testing
Creative Intent
- Our concept avoids flashing or strobing effects that could trigger photosensitive seizuresDigital
Consultation
- We will consult with a Disability Consultant / Access CoordinatorDigital & Copy
- The consultant will be involved in every project stageDigital & Copy
- We will involve people with disability in: User research or testing before buildDigital
- We will involve people with disability in: Reader testing or consultation before publicationCopy
Access Planning
- We will specify in the brief and the quote: Required access outputs (e.g. WCAG 2.2 AA, alt text, captions) before wireframesDigital
- We will specify in the brief and the quote: Access requirements (e.g. plain language, heading structure, alternative formats)Copy
- We will set aside budget for consultation, access and testing costsDigital & Copy
Audience & Media Strategy
- We will consider whether people with disability are part of our intended audience for this contentDigital & Copy
- Diverse and disability audience data will inform our channel and placement strategyDigital & Copy
Inclusive Representation
People with disability are shown authentically in the imagery, video and content on the site
Casting & characters
- Talent with disability will be featured on the site in content as: a featured roleDigital
Inclusive Work Experience
Structured, paid placements that build careers for people with disability
- We will offer a structured, paid work experience or mentee placement: In our web, design or dev teamDigital
- Each mentee will be paired with a mentor or supervisor for the work they are placed onDigital
Inclusive Team Roles
Meaningful, paid employment of people with disability in the team that makes the work
- At least one paid role will be held by a person with disability: In the design, content or dev teamDigital
Accessible Documentation
Clear and accessible communications for everyone involved
- We will use plain, clear language throughout: Briefs and specsDigital
- We will use plain, clear language throughout: Briefs and draftsCopy
Safe & Inclusive Environment
A commitment to a safe and inclusive workplace for everyone on the project
- We will share an Inclusion Statement, not just file it, with: The full teamDigital & Copy
- A reporting or grievance process will be in place and communicatedDigital & Copy
- We will proactively collect access needs: From the team, before the project startsDigital & Copy
Accessible Distribution
The website or app is tested against WCAG 2.2, automatically and by hand
Digital
- We will manually test our website or app against WCAG 2.2 level A
Copy
- Language will be plain and direct, written for a maximum grade 8 reading level
- Jargon and acronyms will be explained on first use
- Instructions will be written as clear, numbered steps
- Person-first or identity-first language will be used correctly and consistently
- Language will be reviewed against IM’s Inclusive Language Guide
People and budget
The paid mentee placements and team roles held by people with disability that this project plans, and what they cost, in AUD.
Paid mentee placements
Inclusive Work Experience: a structured, paid placement for each mentee, in the stream their placement belongs to.
| Name | Stream | Role / team | Days | Day rate | Daily expenses | Notes |
|---|---|---|---|---|---|---|
| Aisha Rahman | Digital | Junior front-end developer | 40 | A$320 | A$25 | None |
| Total | 40 | |||||
| Item | Total | ||||
|---|---|---|---|---|---|
| |||||
| |||||
| |||||
| Total mentee costs | A$14,500 | ||||
Paid team roles held by people with disability
Inclusive Team Roles: each paid role on the project held by a person with disability.
| Name | Stream | Role / team | Days | Day rate | Daily expenses | Notes |
|---|---|---|---|---|---|---|
| Tom Ellery | Digital | Accessibility tester | 15 | A$650 | A$0 | None |
| Total | 15 | |||||
| Item | Total | ||||
|---|---|---|---|---|---|
| |||||
| |||||
| |||||
| Total team member costs | A$10,450 | ||||
Mentee costs
A$14,500
Team member costs
A$10,450
All people costs
A$24,950
Milestones
What to do and when, for the practices this plan sets out.
Before launch
At launch
Nothing to do at launch for the practices this plan sets out.
After launch
Resources
Guides from Inclusively Made’s Resource Kit and the sources the framework cites, for the pillars this plan covers.
The Resource Kit has how-to guides, templates and checklists for every pillar in this plan.
www.inclusivelymade.com/resourcesInclusive Concept & Research
From the Resource Kit
- How To: Develop a Concept Inclusively
- How To: How to Work with Disability Consultants
- How To: Is Your Story Telling It Right?
- Creative Template: Sample Support Letter
Further reading
- W3C, Three flashes or below threshold (WCAG 2.3.1) (opens in a new tab)
w3.org · cited for Photosensitivity check
- International Disability Alliance (opens in a new tab)
internationaldisabilityalliance.org · cited for Disability consultation
- ILO Global Business and Disability Network (opens in a new tab)
businessanddisability.org · cited for Disability consultation
- W3C, Involving users in accessibility evaluation (opens in a new tab)
w3.org · cited for Research and testing involvement
- W3C, Making audio and video media accessible (opens in a new tab)
w3.org · cited for Access outputs in brief
- WebAIM contrast checker (opens in a new tab)
webaim.org · cited for Access outputs in brief
- W3C, WCAG 2.2 quick reference (opens in a new tab)
w3.org · cited for Access outputs in brief
- International Plain Language Federation (opens in a new tab)
iplfederation.org · cited for Access outputs in brief
- Job Accommodation Network (workplace adjustments) (opens in a new tab)
askjan.org · cited for Budget for access costs
- WHO, Disability fact sheet (opens in a new tab)
who.int · cited for Audience consideration, Audience insight data
- WHO, Global report on health equity for persons with disabilities (opens in a new tab)
who.int · cited for Audience insight data
Inclusive Representation
From the Resource Kit
- How To: Equal Representation
- How To: Cast Authentically
- Creative Template: Casting Brief
- How To: Run Accessible Auditions
Further reading
- UN Disability-Inclusive Language Guidelines (opens in a new tab)
ungeneva.org · cited for Authentic imagery
Inclusive Work Experience
From the Resource Kit
- How To: Working with Mentees
- How To: Work Experience Job Descriptions
- Production Paperwork: The Work Experience Guide
- Production Paperwork: Accessibility & Participation Plan
Further reading
- Disability:IN (opens in a new tab)
disabilityin.org · cited for Paid mentee placement, Mentor pairing
- The Valuable 500 (opens in a new tab)
thevaluable500.com · cited for Paid mentee placement, Mentor pairing
- Job Accommodation Network (workplace adjustments) (opens in a new tab)
askjan.org · cited for Paid mentee placement
Inclusive Team Roles
From the Resource Kit
- How To: Write an Inclusive Job Description
- How To: Reasonable Adjustments on Set
- How To: Working with an Access Coordinator
- How To: Inclusive Crew Management
Further reading
- Job Accommodation Network (workplace adjustments) (opens in a new tab)
askjan.org · cited for Paid team role
Accessible Documentation
From the Resource Kit
- How To: How to Create Accessible Documents
- How To: Accessible Call Sheets
- How To: Digital Accessibility and WCAG
Further reading
- International Plain Language Federation (opens in a new tab)
iplfederation.org · cited for Plain language documents
Safe & Inclusive Environment
From the Resource Kit
- How To: Create Safe & Inclusive Workplaces
- How To: Inclusive On-Set Culture
- Creative Template: Statement of Inclusion Template
Accessible Distribution
From the Resource Kit
- How To: Creating Accessible Content
- How To: Implementing Access Services
- How To: Platform Access Services Guide: Australia
Further reading
- W3C, WCAG 2.2 quick reference (opens in a new tab)
w3.org · cited for WCAG 2.2 testing
- WAVE evaluation tool (opens in a new tab)
wave.webaim.org · cited for WCAG 2.2 testing
- axe DevTools (opens in a new tab)
deque.com · cited for WCAG 2.2 testing
- BBC GEL, How to write text descriptions (alt text) (opens in a new tab)
bbc.co.uk · cited for WCAG 2.2 testing
- W3C, Easy Checks (opens in a new tab)
w3.org · cited for WCAG 2.2 testing
- GOV.UK, Inclusive communication (opens in a new tab)
gov.uk · cited for Plain language
- International Plain Language Federation (opens in a new tab)
iplfederation.org · cited for Plain language, Jargon explained
- UN Disability-Inclusive Language Guidelines (opens in a new tab)
ungeneva.org · cited for Consistent person-first language, Language Guide review
Need help with this plan?
Harbourline Access can support you with consultation, training and recruiting.
hello@harbourline.example