Scoring Framework
Asked in operationsmarks the 17 questions operations asks instead, for all of their streams or some. Their struck-through points count once, in operations, not in content.
| Pillar and question | Motion | Static | Audio | Digital | Copy |
|---|---|---|---|---|---|
| Creative Intent | 9.8 | 9.8 | 6.6 | 10 | 6.6 |
In our content, disability is:
Not scored. Read together as a mix, the three give the share of content that features disability, which the stereotype check and all of Inclusive Representation count for. | |||||
We check our concepts for stereotypes or “inspiration” framing of disability Counts for the share of content that features disability. References: UN Disability-Inclusive Language Guidelines · Unstereotype Alliance (UN Women) · Stella Young, I’m not your inspiration (TED) | |||||
Our concepts avoid flashing or strobing effects that could trigger photosensitive seizures References: W3C, Three flashes or below threshold (WCAG 2.3.1) | – | – | |||
| Consultation | 25.6 | 25.6 | 24.2 | 23.8 | 24.2 |
We consult:
References: International Disability Alliance · ILO Global Business and Disability Network | |||||
Our consultant is involved:
Follows “We consult”: counts on no more projects than that does. | |||||
We test the concept or draft with people with disability:
References: W3C, Involving users in accessibility evaluation | |||||
| Access Planning | 6.4 | 6.4 | 6.8 | 6.8 | 6.8 |
Our briefs and quotes specify the access requirements for:
References: W3C, Making audio and video media accessible · WebAIM contrast checker · W3C, WCAG 2.2 quick reference · International Plain Language Federation | |||||
We set aside budget for consultation, access and testing costs References: Job Accommodation Network (workplace adjustments) | |||||
| Audience & Media Strategy | 22.8 | 22.8 | 23.6 | 23.6 | 24 |
We consider whether people with disability are part of the intended audience References: WHO, Disability fact sheet | |||||
Diverse and disability audience data informs our channel and placement strategy References: WHO, Disability fact sheet · WHO, Global report on health equity for persons with disabilities | |||||
People with disability are consulted on media or audience strategy before planning is finalised Follows “We consider whether people with disability are part of the intended audience” or “Diverse and disability audience data informs our channel and placement strategy”: counts on no more projects than that does. | |||||
We set aside budget, or hold annual subscriptions, for audience insight or consultation Follows “We consider whether people with disability are part of the intended audience” or “Diverse and disability audience data informs our channel and placement strategy”: counts on no more projects than that does. | |||||
We check whether our targeting inadvertently excludes people with disability Follows “We consider whether people with disability are part of the intended audience” or “Diverse and disability audience data informs our channel and placement strategy”: counts on no more projects than that does. | |||||
More than 3% of our media spend goes to disability-owned or diverse-owned publishers and platforms References: Disability:IN (disability-owned business certification) · WEConnect International (women-owned business) | |||||
| Pillar total | 64.6 | 64.6 | 61.2 | 64.2 | 61.6 |
| Portrayal | 3.2 | 3.4 | 3.4 | – | 3.4 |
Where people with disability feature, they are portrayed authentically:
References: UN Disability-Inclusive Language Guidelines | – | ||||
| Casting & characters | 16.8 | 19.4 | 12.8 | 12.6 | 12.8 |
We cast talent with disability on screen:
References: Unstereotype Alliance (UN Women) | – | – | – | – | |
We cast talent with disability in photography and imagery:
References: Unstereotype Alliance (UN Women) | – | – | – | – | |
We cast voice talent with disability:
References: Unstereotype Alliance (UN Women) | – | – | – | – | |
Talent with disability features on our websites and apps:
References: UN Disability-Inclusive Language Guidelines | – | – | – | – | |
We write subjects or characters with disability:
References: UN Disability-Inclusive Language Guidelines | – | – | – | – | |
Our casting and consultation consider non-visible disability, not only visible disability References: Hidden Disabilities Sunflower | – | – | – | ||
| Asked in operations | 11.4 | 11.8 | 15.2 | 8.4 | 8.6 |
Our auditions and casting are accessible: Asked in operations Moved to operations: a system or process · “Accessible auditions and casting”
References: Access Docs for Artists | – | – | |||
We identify and provide for the access needs of: Asked in operations Moved to operations: a system or process · “Talent and contributor access needs”
Follows “We cast talent with disability on screen”, “We cast talent with disability in photography and imagery”, “We cast voice talent with disability” or “Talent with disability features on our websites and apps”: counts on no more projects than that does. References: Access Docs for Artists | – | ||||
We request Access Riders from talent, and provide a template to anyone who doesn’t have one Asked in operations Moved to operations: a system or process · “Access Riders” Follows “We cast talent with disability on screen”, “We cast talent with disability in photography and imagery” or “We cast voice talent with disability”: counts on no more projects than that does. References: Access Docs for Artists · Unlimited, Creating your own access rider | – | – | |||
We review the final mix with a disability consultant or the community involved Asked in operations Moved to operations: a system or process · “Final mix review” | – | – | – | – | |
We avoid stereotypical or “inspiration” framing of disability: Asked in operations Moved to operations: a system or process · “Stereotype check”
References: UN Disability-Inclusive Language Guidelines | – | – | – | ||
We use person-first or identity-first language, as each person prefers Asked in operations Moved to operations: a system or process · “Person-first or identity-first language” References: UN Disability-Inclusive Language Guidelines · GOV.UK, Inclusive language | – | – | – | – | |
| Pillar total | 31.4 | 34.6 | 31.4 | 21 | 24.8 |
We offer a structured, paid mentee placement:
References: Disability:IN · The Valuable 500 · Job Accommodation Network (workplace adjustments) | |||||
Each mentee is paired with a mentor or supervisor Follows “We offer a structured, paid mentee placement”: counts on no more projects than that does. References: Disability:IN · The Valuable 500 | |||||
Each mentee has a clear task list or development plan, not just observation Follows “We offer a structured, paid mentee placement”: counts on no more projects than that does. | |||||
We collect feedback from each mentee after their placement Follows “We offer a structured, paid mentee placement”: counts on no more projects than that does. | |||||
We request Access Riders from mentees, and provide a template to anyone who doesn’t have one Follows “We offer a structured, paid mentee placement”: counts on no more projects than that does. References: Access Docs for Artists · Unlimited, Creating your own access rider | – | – | |||
| Pillar total | 26.4 | 26.4 | 26.4 | 19.6 | 24.2 |
At least one paid role is held by a person with disability:
References: Job Accommodation Network (workplace adjustments) | |||||
People with disability work across more than one department:
Follows “At least one paid role is held by a person with disability”: counts on no more projects than that does. | |||||
We recruit through disability-inclusive channels for: Asked in operations Moved to operations: a system or process · “Disability-inclusive recruitment”
References: Job Accommodation Network (workplace adjustments) · ILO Global Business and Disability Network | |||||
We request Access Riders from crew, and provide a template to anyone who doesn’t have one Follows “At least one paid role is held by a person with disability”: counts on no more projects than that does. References: Access Docs for Artists · Unlimited, Creating your own access rider | – | – | |||
| Pillar total | 23.2 | 23.2 | 23.2 | 16.2 | 24.4 |
We write in plain, clear language for our:
References: International Plain Language Federation | |||||
We offer working documents in alternative formats on request (large print, easy read, accessible digital) Asked in operations Operations already asks this · “Alternative formats” References: International Plain Language Federation · Inclusion Europe, Easy-to-read | |||||
We give extra lead time to anyone who needs longer to review documents Asked in operations Operations already asks this · “Lead time for review” | |||||
| Pillar total | 9.6 | 9.6 | 10.2 | 10.2 | 10.2 |
Everyone who needs to be there can access: Digital & Copy asked in operations Operations already asks this · “Accessible office space”. Motion, Static & Audio still asked in content.
| |||||
Rather than assume it, we confirm accessibility:
| – | – | |||
We offer flexible or remote work to team members who need it Asked in operations Operations already asks this · “Flexible or remote work options” | – | – | – | ||
Workstations and equipment are adjusted to individual access needs (desk height, screen readers, assistive tech) Asked in operations Operations already asks this · “Accessible workstations” | – | – | – | ||
Meeting rooms and collaboration spaces are accessible to everyone who needs to attend Asked in operations Operations already asks this · “Accessible meeting spaces” | – | – | – | ||
A quiet, low-sensory or rest space is available: Digital & Copy asked in operations Operations already asks this · “Quiet or low-sensory space”. Motion, Static & Audio still asked in content.
| |||||
We arrange accessible parking or transport for anyone who needs it Digital & Copy asked in operations Operations already asks this · “Accessible parking or transport”. Motion, Static & Audio still asked in content. | |||||
Accessible toilets are available: Digital & Copy asked in operations Operations already asks this · “Accessible toilets”. Motion, Static & Audio still asked in content.
| |||||
| Pillar total | 16 | 16 | 17 | 23.8 | 23.8 |
We share our Inclusion Statement, rather than just filing it, with:
| |||||
A reporting or grievance process is in place and communicated | |||||
We collect access needs in advance from:
| |||||
Our emergency and evacuation plans account for people with access needs Asked in operations Operations already asks this · “Accessible emergency plan” | – | – | |||
| Pillar total | 12.8 | 12.8 | 13.6 | 10.2 | 10.2 |
| Motion | 16 | – | – | – | – |
Our film and video carries closed captions References: DCMP Captioning Key | – | – | – | – | |
Captions are professionally produced or human-reviewed, not raw auto-captions References: DCMP Captioning Key | – | – | – | – | |
Our film and video carries audio description References: ACB Audio Description Project | – | – | – | – | |
Our film and video carries sign language interpretation References: World Association of Sign Language Interpreters · World Federation of the Deaf | – | – | – | – | |
We provide a written transcript alongside our film and video References: W3C, Transcripts | – | – | – | – | |
| Static | – | 12.8 | – | – | – |
Every photo and graphic has a written description (alt text) | – | – | – | – | |
The meaning of our visual content is clear and understandable on its own | – | – | – | – | |
| Audio | – | – | 17 | – | – |
We provide a written transcript alongside our audio References: W3C, Transcripts | – | – | – | – | |
Transcripts are published in an accessible format alongside the audio References: W3C, Transcripts | – | – | – | – | |
Audio is mixed for clarity, with minimal background noise over speech | – | – | – | – | |
Our audio has a clear structure or chapter markers for assistive technology users | – | – | – | – | |
The platforms we publish audio on support accessibility features (variable playback speed, transcript display) | – | – | – | – | |
| Digital | – | – | – | 34.8 | – |
We test our website or app against WCAG 2.2:
References: W3C, WCAG 2.2 quick reference · WAVE evaluation tool · axe DevTools · BBC GEL, How to write text descriptions (alt text) · W3C, Easy Checks | – | – | – | – | |
| Copy | – | – | – | – | 20.8 |
Our copy is plain and direct, written for a maximum grade 8 reading level References: GOV.UK, Inclusive communication · International Plain Language Federation | – | – | – | – | |
Jargon and acronyms are explained on first use References: International Plain Language Federation | – | – | – | – | |
Instructions are written as clear, numbered steps | – | – | – | – | |
The most important information comes first | – | – | – | – | |
Person-first or identity-first language is used correctly and consistently References: UN Disability-Inclusive Language Guidelines | – | – | – | – | |
Our copy is reviewed against IM’s Inclusive Language Guide References: UN Disability-Inclusive Language Guidelines | – | – | – | – | |
Headings are clearly distinguished and create a logical reading order References: International Plain Language Federation | – | – | – | – | |
Our content is available in more than one format where needed (e.g. easy read) References: International Plain Language Federation | – | – | – | – | |
| Pillar total | 16 | 12.8 | 17 | 34.8 | 20.8 |
| Stream total | 200 pts 46 items | 200 pts 43 items | 200 pts 45 items | 200 pts 39 items | 200 pts 45 items |