Content Inclusion Plan

Project

Spring social campaign

Southbank Creative Co.

Key contact

Priya Nair

Streams

Motion & Static

Launch or distribution date

22 September 2026

Plan

Completed 24 August 2026

Practices planned

Disability in the content

Disability is present, not the subject

About this plan

This plan records what Spring social campaign will do to make its content inclusive, the people with disability it will employ, and when each step happens. Southbank Creative Co.’s Inclusion Partner, Harbourline Access, can help with it. Southbank Creative Co. is accredited by Inclusively Made, and the assessment after the project launches reads this plan: what it records counts towards that year’s score.

What this project will do

15 practices planned for Motion & Static, pillar by pillar.

Inclusive Concept & Research

People with disability shape the story from the first draft, not the last review

Consultation

We will consult with a Disability Consultant / Access CoordinatorMotion & Static
We will involve people with disability in: Testing the concept or rough cut before finalisingMotion
We will involve people with disability in: Testing the concept or draft before publicationStatic

Access Planning

We will set aside budget for consultation, access and testing costsMotion & Static

Audience & Media Strategy

We will consider whether people with disability are part of our intended audience for this contentMotion & Static

Inclusive Representation

Authentic and empowering representation of people with disability on screen

Casting & characters

Talent with disability will be cast: in a secondary roleMotion
Talent with disability will be cast: in a background or incidental roleStatic

Accessible Documentation

Clear and accessible communications for everyone involved

We will use plain, clear language throughout: Call sheets and scriptsMotion & Static

Accessible Locations

Every location people with disability are required to be at must be accessible to them

Every space people need to be in will be accessible to them at: Shoot locationsMotion & Static
Accessible toilets will be available: At each locationMotion & Static

Safe & Inclusive Environment

A commitment to a safe and inclusive workplace for everyone on the project

We will share an Inclusion Statement, not just file it, with: The full cast and crewMotion & Static
A reporting or grievance process will be in place and communicatedMotion & Static

Accessible Distribution

The finished film or video carries captions, audio description, sign language and a transcript

Motion

Closed captions will be included
A written transcript will be provided: Alongside the film or video

Static

Written descriptions of each photo or graphic has been provided

People and budget

The paid mentee placements and team roles held by people with disability that this project plans, and what they cost, in AUD.

This plan lists no paid mentee placements and no paid team roles held by people with disability.

Milestones

What to do and when, for the practices this plan sets out.

Before launch

Engage the disability consultant and agree the stages they will be involved inBook testing with people with disability early enough to act on what they find before the work is finalisedPut the access outputs in the brief and the quote, and set aside the budget for themReview the audience, channel and targeting plan with people with disability in mind before it is finalisedCast or brief the talent, subjects and characters with disability that this plan sets outWrite briefs, schedules and other working documents in plain, clear languageConfirm that every space people will need to be in is accessible, and share its access information in advanceWrite an Inclusion Statement and share it with everyone working on the projectSet up a reporting or grievance process and tell everyone how to use it

At launch

Publish the film or video with the access features this plan sets out, such as captions, audio description, sign language or a transcriptPublish every image with the alternative text this plan sets out

After launch

Complete the project once it has launched, with links or images of the launched content