Content Inclusion Plan

Project

Retail launch films

Southbank Creative Co.

Key contact

Priya Nair

Streams

Motion

Launch or distribution date

22 April 2026

Plan

Completed 9 February 2026

Practices planned

Disability in the content

Disability is present, not the subject

About this plan

This plan records what Retail launch films will do to make its content inclusive, the people with disability it will employ, and when each step happens. Southbank Creative Co.’s Inclusion Partner, Harbourline Access, can help with it. Southbank Creative Co. is accredited by Inclusively Made, and the assessment after the project launches reads this plan: what it records counts towards that year’s score.

What this project will do

11 practices planned for Motion, pillar by pillar.

Inclusive Concept & Research

People with disability shape the story from the first draft, not the last review

Creative Intent

We will check our concept for stereotypes or “inspiration” framing of disability

Consultation

We will consult with a Disability Service Provider / Advocacy Group

Audience & Media Strategy

We will consider whether people with disability are part of our intended audience for this content

Inclusive Representation

Authentic and empowering representation of people with disability on screen

Casting & characters

Talent with disability will be cast: in a background or incidental role

Accessible Documentation

Clear and accessible communications for everyone involved

We will use plain, clear language throughout: Call sheets and scripts

Accessible Locations

Every location people with disability are required to be at must be accessible to them

Every space people need to be in will be accessible to them at: Shoot locations
Accessible toilets will be available: At each location

Safe & Inclusive Environment

A commitment to a safe and inclusive workplace for everyone on the project

We will share an Inclusion Statement, not just file it, with: The full cast and crew
A reporting or grievance process will be in place and communicated

Accessible Distribution

The finished film or video carries captions, audio description, sign language and a transcript

Motion

Closed captions will be included
A written transcript will be provided: Alongside the film or video

People and budget

The paid mentee placements and team roles held by people with disability that this project plans, and what they cost, in AUD.

This plan lists no paid mentee placements and no paid team roles held by people with disability.

Milestones

What to do and when, for the practices this plan sets out.

Before launch

Agree how disability features in the concept, and check it for stereotypes or “inspiration” framing before it is signed offEngage the disability consultant and agree the stages they will be involved inReview the audience, channel and targeting plan with people with disability in mind before it is finalisedCast or brief the talent, subjects and characters with disability that this plan sets outWrite briefs, schedules and other working documents in plain, clear languageConfirm that every space people will need to be in is accessible, and share its access information in advanceWrite an Inclusion Statement and share it with everyone working on the projectSet up a reporting or grievance process and tell everyone how to use it

At launch

Publish the film or video with the access features this plan sets out, such as captions, audio description, sign language or a transcript

After launch

Complete the project once it has launched, with links or images of the launched content